WORK
FREELANCE CONSULTANT
Content Writer, 2011 to present
I can help your company from content strategy to copywriting.
BABYBOT // online retailer for modern baby
Copywriter, 2009 to present
Babybot is a fun, beautiful site that offers clothing, toys and baby gear for the modern aesthetic. I write the copy for their website, e-mail newsletters and promotional materials.
CRITICAL MASS // interactive marketing agency
Senior Content Writer, 2004 to 2011
I write. For websites, banners, e-mails and the occasional audio script. I work with awesome planners, designers and information architects to develop creative solutions that are engaging and functional.
When doing a site redesign, I’ll audit the site content and create a content strategy as a road map for content creation. This may include doing a competitive analysis as well as researching best practices.
Some of my former clients: Adidas, Albertsons, BFGoodrich Tires, Best Buy, Calgary Economic Development, Dell, Frontier Airlines, The Home Depot, Hyatt, Pampers, Panasonic, Smithsonian Magazine, Uniroyal Tires, USAA
THE CITY OF CALGARY // Corporate Data Access & Marketing
Marketing and Web Business Analyst, 2002 to 2003
I managed the marketing for three websites: Calgary eMaps, City Online and the Calgary Online Store. I wrote copy (direct mail, print ads, brochures and press releases), developed marketing plans for both traditional and online, and coordinated the creation of communications materials.
ANDURO MARKETING // interactive marketing company
Internet Marketing Specialist, 2002
Besides writing optimized copy for higher search engine rankings, I also developed search-friendly websites for numerous clients.
SHOPWIRELESS.COM // online retailer of consumer electronics
Interactive Marketing Specialist, 1999 to 2001
I created website content and newsletters, designed graphics for the website and print materials, and bought online media. I also became an expert of all things electronic.
NORADA CORPORATION // Web Address Book
Marketing Developer, 1998 to 1999
Web Address Book was one of those great early dot-com ideas. I helped with the online marketing and public relations - writing copy for marketing, help documentation and press releases.
SCHOOL
THE UNIVERSITY OF CALGARY
Bachelor of Commerce, 1998
I majored in Marketing and took the following courses: Marketing Communications, Advertising and Promotion Management, Consumer Behavior, Retail Marketing, International Marketing, Business Writing and Technical Writing
INTERESTS
My interests include travelling, photography, movies, food and poker.
